We have been working with Scarborough Wine Co now for over 5 years. Our initial brief was a brand & marketing overhaul. SWC traditionally has done very little traditional advertising for their brand. There main communication pieces were through their very successful wine club.

This amazing family brand, one of the founding members in the Hunter Valley, has a reputation for producing one of the best Chardonnay’s in Australia. This is a true family business and it became obvious early on that this was the perfect solution for their new brand direction.

“Our Home. Your Wine” became the new tagline for the brand and we started to hero the family members and the vineyard with black and white portraits, contrasted with colour images of the wine.

This successful campaign has continued across all areas of the brand, both on and offline. If you are ever in the Hunter Valley, make sure you drop into one of the cellar doors, say hello to Sally, sample of their beautiful wine and grab some of the recipe cards we design too!